The show takes the form of a modeling competition whose winners typically receive a contract with a major modeling agency and a cover shoot and fashion photo spread in a fashion magazine
Kendra Spears and Karmen Pedaru are amongst Thierry Le Goues's cover girls for the French Revues des Modes' Spring/Summer 2009 issue, shot in December at Ray Brown Studios in New York.
Alyssa Sutherland on the cover of Italian Grazia's June 2009 issue, shot in Miami by Olivia Graham, and also on the June 2009 German Elle cover, shot by Josh Jordan.